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Fashion

My Honest Closet Cleanse (and What I'm Learning About My Style)

March 6, 2025

I purge my closet at least twice a year, but I’m not always cutthroat about it. This time, coming out of winter, it's different. I’m finally being honest with myself: If I didn't wear it, I don't need to save it. This newfound ruthlessness? I think it stems from a deeper desire to define my personal style.

Julia looking at dresses on hangers to determine if they're staying through the closet purge

I admire Allison Bornstein's philosophy (you may have heard me mention her before in Love Letter). She says that anyone can be fashionable, but not everyone has personal style. So much truth in that! I feel like I’ve nailed my interior design style – Moody Modern Traditional – but my clothing style feels less defined. Like with interior design, sometimes you need a professional to help you pull a look together. That's why I'm considering working with a stylist to help me discover my signature style. I know what I want to look like; I just can't seem to assemble the pieces.

Julia walking past the pool in a black tank top, blue seersucker shorts, and a sun hat

People who know me recognize my different fashion personalities. They'd recognize that this outfit is "going-to-the-office Julie," or that look is "going-to-church Julie" or there goes "casual-gym Julie." It’s weighing on me. All that to say, this isn't an advice piece; it's just me sharing my current style identity crisis.

It's funny: I'm very aware of my interior style, yet my clothing style feels so elusive. For example, I know I prefer an undone look with my hair and makeup. My hairdresser understands I don't like anything too polished. Even with makeup: If I’m putting on mascara, I’m not going to wear lipstick. There’s a balance there. I don't want to be mainstream; I prefer something a little off-the-cuff. I need this to translate to my wardrobe.

I'm easily influenced by fashion influencers. I see something I like, I buy it, and I might even like it on me. But it's not my style! With home decor, I might appreciate bohemian or coastal design, but that doesn't mean I should cram everything into one room. The same goes for my closet. It’s important to have fun with clothes, but I’m still searching for my own identity to shine through.

A key difference I’ve noticed between fashionable people and those with personal style is how they dress for different occasions. I'm already thinking about my trip to Italy in June. I've never been, and I'm so excited. But I have no idea what to pack! I can already picture myself trying to emulate what Italians are wearing. But I feel like that means I have no spine in my personal style!

Julia holding up a swimsuit over a suitcase

I picture my clothing options as a Venn diagram. There's what I like to wear but isn't flattering, what I don't like but photographs well, what I like and looks good on me, and what I don't like and isn't flattering. The first three are fine, but anything in that last category needs to go! Of course, not everything needs to be the most flattering. But it should make you feel like yourself.

Over time, I've realized I need more of some things and less of others. Comfort is key. I won't wear uncomfortable shoes (though a heel doesn't necessarily mean uncomfortable!). Part of that process involves understanding that comfortable shoes often require a bigger investment. I'm still a tennis shoes person for the most part—every day I just gravitate toward my Adidas!

Actually, I think my style is mostly casual. If I could wear the same thing every day, it would be perfectly fitting jeans, a denim top or loose tucked-in t-shirt, tennis shoes or boots, and a belt. I like wearing denim—I know that for sure. It takes me back to when I was a junior in high school and Express released tall jeans with a 37" inseam. (What a dream!) They were the first jeans that didn't look like high-waters on me. I got so many compliments!

Julia walking out of the mudroom in denim barrel jeans, a denim top and jacket

Now, many brands offer tall and long lengths, but I still have that scarcity mindset. I've got jeans that range from $200 to $50 with plenty in the middle...but I keep collecting more when I see them in my length instead of finding THE one and sticking to it. To me, it's about finding the perfect fit and feel over having a ton of options!

What I’ve realized is that I lack good basics. I have too many special occasion items. I could probably purge 50% of my tops! It's time to invest in high-quality basics. I know I’m an autumn color palette, and while I generally stick to those colors, basics are a good place to experiment. I still haven't fully adapted my wardrobe to life in North Carolina. I have too many heavy layers!

If I'm filling gaps in my wardrobe, I'll invest in the best basic tops, pants, and a cool signature shoe. I'm researching those basics now and sharing my thoughts on my first "product test" tomorrow!

Julia hanging up clothes in the laundry room

Regardless of what jean styles are "in" (I hope you kept those skinny jeans!), a straight-leg style – fitted at the top and loose around the ankle – always looks good. They're a staple in my book. So, I’m going to try on all my jeans and only keep the ones that make me feel great. The rest? They're gone. No more concessions!

Julia putting clothes on the bed in a closet purge
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  1. Hmmm, this is such an interesting read! Loved hearing your thoughts on personal style. I just assumed that most of the inexpensive or even the expensive clothing you buy and photograph is so that you can link it as part of your income model? I guess I also assumed that. you gave most of it away to charity. Did not realize you kept it all form months or years.. Given that on average you link at least one item of clothing a day, I guess your closet must have been quite full!

    1. It’s true — I link to my outfits with affiliate links! I never share products - clothing or otherwise – that I don’t love. Just like everyone, I continue to wear my favorites season after season. If you’ve been following for a while, you’ve probably heard me say, “This is last season,” or “I bought this a few years ago,” and then I’ll link something similar. When it’s time for a purge, it goes to charity.

  2. Try Indyx! Its an app where you can load all of your clothes and then work w a stylist who can put together looks for you, travel capsule, etc. Its a little work up front to get all the clothes uploaded(you could have someone who works for you do it) but its simply magical and honestly has been sooo helpful for me to nail down my style and actually wear all the awesome clothes I already own. I love Allison too and she was at one point affiliated w Indyx I think.

  3. I follow Charly Goss Stylists and have gotten their guides for years - they have so many great tips and options for filling in gaps in your wardrobe (specifically capsule items). They're also personal stylists and you can book them for travel packing lists or closet purges and they'll use clothes you already have. I need to do a big purge like this in the next few weeks so already curating styles I like on pinterest to help!

  4. Hi Julia! I love this! I'm a fellow tall gal and recently purged my closet of all those items that "almost fit". So long "just too short" sleeves and a "tad too short" pants! I'm curious to know, what are your go-to denim brands these days? Madewell is a staple but I"m eager to find more classic, not-too-narrow straight leg styles at a 34"+
    inseams, even if they are slightly more expensive! Thank you!

  5. I am also struggling to identify my personal style. I am in the same boat as you - I love my style choices for my home and have been true to myself in that regard, but when it comes to clothes, I have multiple personalities and I want to have a more cohesive asthetic. I can't wait to see the pieces you bring on your trip to Italy. One thing I do when I travel is I pick a color palette for me and my boyfriend (one that bodes well with the place I'm going to) and stick with that. It makes it so easy to mix and match clothes, accessories and shoes throughout the trip. The trip photos always come out so good that way, too!

  6. I’ve done a few sessions with Allison and I highly recommend it! It’s a great reward after a closet purge. She’s pretty magic!

  7. I've gone on a similar journey. I finally acknowledged (with the help of a therapist!) that there are certain clothes I thought I had to wear as an adult (things that touch my neck like blazers, jeans or denim, short sleeve shirts) that I find physically very uncomfortable. It has been such a gift to myself to jettison those items from my wardrobe. Sharing this in case it gives anyone else permission to do something similar.

  8. I've been on a long journey of purging my closet - long only because sometimes it takes me awhile to accept the reality that I am never going to wear that one thing. Years ago I read the phrase "a small, well curated wardrobe" and that is what I'm striving for. Hopefully any pieces I'm bringing into my closet now will only leave if they are falling apart from being frequently worn.

  9. Alison Bernstein is my guru these days - I’m learning so much from her Insta, her book, and her newsletter. This month she talked all about ABC - Always Be Collecting images of things that inspire you, but not on Pinterest (the algorithm will select for you) and saving to folders on your phone or computer. It’s brilliant, and I’m already so much more focused on the *feel* I’m going for. Highly recommended.

  10. I did this a few years ago, and felt a lot better afterwards. I still struggle with the odd impulse buy that doesn’t really fit in with the rest, but they tend to be special occasion pieces or something I enjoy when I’m in particular moods. Interestingly, I found that shop a lot less, overall, now. Part of that is educating myself on the impacts of the overconsumption we indulge in, especially in the US, but it definitely also relates to my being more comfortable and confident with what’s already in my closet. Hope it’s a good experience for you!

  11. I’m trying to do this too and be more mindful
    Of shopping. I got rid of anything I didn’t wear in the last calendar year (unless it was a special occasion item or something I need sometimes but not often for work!) and have been forcing myself to mix and match more. I take photos when I wear something that feels comfortable and makes me feel confident. Then, I am making a wishlist of things I need. Do research and buy the best for me. This is making me do less impulsive shopping which inevitably doesn’t feel like “my style.” I love this topic so happy to follow along!

  12. I was in Italy last summer. I packed a long, flowy skirt that I could mix and match with different tops, and a pair of wide-leg linen pants. I switched between those two options and had no trouble anywhere, and they worked so well in the heat. Keep a silk scarf in your purse in case you want to duck into a church and need your shoulders covered. My husband (who looks Italian) brought linen button down short-sleeve shirts. He noticed when he wore the solid colors, he was confused for a local. But when he wore plaid, everyone immediately knew he was American. One more bit of advice -- don't miss the Costume Gallery at the Pitti Palace in Florence. Even my sons, who have no interest in fashion, were fascinated. The galleries explain how fashion has changed in relation to historical events. I learned so much.

      1. Can’t wait to see what you are packing for Italy! Heading there in May for the first time too…just starting to get some ideas together. Would love to see your ideas

  13. I love this journey - I’m also working through wardrobe/style issues. I use the Stylebook app to get a better sense of all the stuff I have, helping me to practice restraint when browsing online. I also find it a great tool for packing a capsule wardrobe for trips. And finally, I can add things to a ‘purge’ category virtually, helping me to stay on top clearing out the stuff that doesn’t serve me. FYI - If you can find quality T-shirts that don’t immediately get a hole at the belly button, I’ll be forever grateful!

    1. Why on earth do they all get holes there?! Happens with and without a button rubbing on the spot, tucked and left out? Who knows!

  14. Love this! I put pieces that I don't like in a pile in my closet, and once that pile is big (or I can't stand to look at it anymore), it gets donated. The pile always seems to be the same: things I bought because I liked how they looked on someone else but didn't feel like "me". I like an edgy equestrian look - basically covered from neck to toe, but all of it tight and black. Why I stray from this, I have no idea. But after back-to-back babies wearing my SIL's maternity clothes, and then not buying anything because I wasn't comfortable in my post-baby body, I'm ready to get rid of it all and start over!

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